Social Media for Directors

1. Introduction
2. Agenda
3. Speakers

What role should Social Media play in your company's strategy? Are you making the most of social networks in terms of new customer acquisition, market research or recruiting? How well prepared is your company for a Social Media crisis?

With adults spending more than 2 hours a day on social networks, Social Media has become an inevitable communication channel with customers, suppliers and talent, and should be part of any company's strategy. The cyber risks involved in a negligent digital strategy are to be considered and tackled by the board as well.

This training is addressed to Directors and will give an overview of the main opportunities and challenges that Social Media brings.